Imagine there are two lunch spots. They’re both staffed by cheerful, friendly people. They’re both tastefully decorated. They both serve delicious soup, salad and sandwiches pretty much exactly the way you like them. Now imagine that one of them is silent, and the other one plays weird German music from the 70s. Which one are you more likely to remember?

Businesses often forego music at the expense of communicating with their customers through the most direct means they have available. I’m not a neuroscientist, but I’m pretty sure that music gets to a hypothetical lunch customer’s brain well before the satiating synaptic signals of even the most delicious sandwich. Instead of being the good sandwich spot, you can become the, ‘hey, have you ever been to that really good sandwich spot with the weird German music?’

To be clear, it doesn’t have to be German music. It can be anything. For instance, it could be this playlist we have made for your listening pleasure. For the record, this playlist is only 8% German. And while it was created with winter in mind, it can be listened to at any time of the year.

It’s OK if you don’t like this playlist. The most important outcome we could hope for in your having read this article would be that there will be music playing in your place of business as soon as it can be brought to fruition. Preferably, that music will be an authentic expression of you — the you that you want your customers to get to know. The you that they will remember and tell others about when they talk about you.

Be the diner that plays gospel music.

Be the heavy metal dog groomer.

Be the disco bakery.

Do whatever you can do to get inside your customer’s memory. Music is an easy way to lodge yourself there.

If you do like this playlist, you can check out the other playlists we’ve made for your enjoyment and inspiration.

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